Using a checklist may sound like a boring and tedious cliché, but in fact, they are the best way to boost our productivity level. Yeah, they really can help you to get things done.
Launching a new side project, trying to market a product, service? You need good marketing. So - you’ve been reading about starting off for hours, huh? There is more information on this topic than you need - and all you did was just a quick search on Google. You have some knowledge about the very first steps in marketing right now, but everything is getting blurry… While implementing all these ideas you will probably lose some essentials on the way.
How not to drown in the huge amount of knowledge you’ve just absorbed? Create your own checklist or use one already existing. Trust me, it will make your life easier.
And here’s why.
The Power of Checklist
One of the factors affecting your productivity is the feeling of making progress. Even when a very little progress. Checklists have this getting things done spirit we’re looking for all the time - ensuring you get your hourly, daily, weekly, monthly and yearly tasks are done on time. They also are introducing some routine to your day (hey, routine is not always that bad.) We’re getting more and more familiar with our goals. And when you divide the task into a small sub-task you can see the big picture you’re trying to achieve.
A good checklist is also a great time-saver. Having your goals and upcoming tasks and every detail in one place is really useful in everyday work.
What is more, thanks to checklists you’re just sure about not overlooking small things Our memory is limited and it happens very often that we simply forget about small tasks we were planning to do. Everything important it’s written down there on the checklist. There is no chaos in your marketing strategy anymore.
Even if you’re not convinced to use an already existing checklist or make one yourself - checklists are simply the best source of various marketing ideas.
How to make a good checklist? Use the existing one
What to implement in your Marketing checklist when you’re just starting off? The overwhelming amount of information on the Web will make you drawn in them. That’s why I prepared the ultimate list of Marketing Checklist. They all vary, bringing different aspects to users' attention
This list consists of everything from researching the prospect customers step by stop to A/B testing. It can apply to any kind of side project - if it’s a physical product or a SaaS.
- Divided into 4 stages of the project: Pre-Launch, Post-Launch, Recurring, Optimizations
- Each stage contains multiple goals to reach
- Each goal is determined my specific task to check
- There are suggestions to each task - featuring tools that you can use, ideas
- Alot of valuable content relating to the tasks
- Open source - you can add your own tips and contribute to the checklist
- Ready to print
- You can get easily overwhelmed by the number of tasks (but you can cut the checklist into few if you want to)
The Website Launch Checklist, as its name suggests will help you get over the stressing (but how exciting) time of publishing your landing page. You can treat it as a double-check once you think you’re all ready to make it happen. Tips on this list are made to ensure you did everything you were supposed to.
- It’s interactive - you can click “checked” on each task on the website (after creating a free account)
- Divided into 6 following groups of the tasks: Content, Design, Testing, Marketing, Tracking, Technical
- Each task directs you to tips-related content on the particular topic (so that you can see the checklist and content at the same time)
- You can edit the checklist after creating an account
It is a definitive test of your website - you shouldn’t use this list as a guide to launching it.
The name of this checklist says it all. It is an ultimate gathering of to-dos leading to get your first 100 clients. It is a perfect checklist for young both B2B, B2C start-ups. So - if you’re a SaaS or app owner and just starting - you will definitely find it valuable.
- consist of 17 task listings, defining mini-task to achieve a particular goal
- marking off paid actions from the organic ones
- you don’t have to transfer this checklist to your task manager - you can tap in the due date source and label each piece of work, as well as assign it to any member of your team,
Apart from to-dos, there is a lot of suggestions next to the task, having the exact same form. The division between tasks themselves and suggestions would make it more readable and easier to implement in the work. A good starting point to the side project though.
How much will it cost to acquire customers through different channels? How many customers are available through channels? Are the customers that you are getting through the particular channel the kind of customers you want? If you want to get these answers you should check this list of marketing tests, as they carry the solutions. It will also help you to determine which channels to choose to reach your traction goal.
- putting together both online and offline test
- selection of all the actions you have/had in mind with good examples
- featuring in-person actions most of the previous checklist left aside
You can treat this list as a good read that can help you with selecting the right marketing channels. It could be a good base to brainstorm with your team.
That’s another list of ideas on how to find and attract the very first customers. Just like 32 tests… it focuses not only on online tools but on the offline ones as well. You can choose ways you find the most appealing and, using provided by the author tips draw attention to your potential clients.
- Each action of promotion is divided into smaller tasks, which is really nicely described - you will be sure about not overlooking anything.
- besides the mainstream channels, like Facebook, Twitter or Quora, it’s suggesting some different medium, attracting the specified type of Internet users (like forums, micro-networks, and communities)
- putting forward promoting in offline, real-life communities as well
- recommending really useful data research tools
Most of the ideas presented here are already in your head - but, again - it can be a place for you to double-check your actions and confirm your way of thinking.
Just to sum up, there are many ways to start with your new side project, but they are all about finding and attracting very first customers. It’s really easy to overlook some things - and at the early stage, all of them are important. So - a good checklist is a must.
If none of the mentioned above meets your needs - you can blend them all together and make your very own, perfect one.